

It was obvious for a while that Apple would build on its success with in-house smartphone SoCs, but switching over from industry-standard Intel processors to custom ones is a huge step. Apple’s doing (in my opinion) the right thing for monetization of this segment: push for volume and accessibility, pull in the enthusiast and prosumer market that couldn’t afford the original FCP and doesn’t want to go Adobe.The Apple M1 processor is finally here, after years of speculation. With new pricing, I’d be surprised to see the rest of the apps go for more than $200 total, if that. We’ve heard we should “stay tuned” regarding those products I’m guessing they’re not quite ready for their close-up. More info to be added as soon as Apple provides it, specifically info on the rest of the Final Cut Studio suite of applications. That’s really cheap, although it replaces the cheaper Final Cut Express, and Adobe should be coming out with a new version of Premiere Elements soon as well. The software demoed was currently in beta, but it’ll be available on June 9th for… $299. Here’s an image of the new UI, via Adam Bedford:Īnd some better pictures from Photography Bay:

